Brian Hood

Vice President of Sales Engineering and Product Management


Brian has spent the last 20 years leading technology teams within the healthcare industry that are focused on solving the needs of the business and the industry.

Most recently, Brian was a Director in the Business Technology Department of Millennium Health.

During his time at Millennium Health he built, grew and matured the technologies and teams responsible for building the integrations between the lab and their customers electronic medical records systems completing more than 3,000 interfaces with over 100 different vendors.

Brian has focused on building partnerships between diverse business units such as sales and business operations to ensure that the technologies enabled provide the nimbleness needed by the sales team while still meeting the needs of the business.

Through implementing strategies such as these, has been able to streamline operations, reduce costs and improve customer satisfaction.


Jarett Smith

Sales Leader


Over 15 years of success, leading sales volume and revenue growth in competitive markets as a Sales Leader.

Proven talent for developing and implementing sales and promotions strategies to successfully penetrate competitive markets, increase market position, and drive sustainable growth through changing market conditions.

Adept at recruiting, training, and developing top sales and service talent to achieve individual and team goals by mastering proven and innovative sales methods.

An enthusiastic collaborator who has worked with diverse departments to create and execute targeted sales strategies and growth initiatives.


Neil Senturia

Advisory Board Member (Corporate & Finance)


Chief Executive Officer of Blackbird Ventures, and San Diego News Network, LLC, U.S. Local News Network, Inc., Enviroclean Technologies, Oberon Fuels, Lono Cloud and Quanlight, Inc. 

Neil is the classic serial entrepreneur transitioning from writing sitcoms in Hollywood to real estate development and then technology – he has serve as CEO or Chairman of nine companies and invested in another dozen.

He is currently CEO of Blackbird Ventures, a small fund focused on very early stage companies.

Neil also teaches entrepreneurship, including courses at San Diego State University, UC San Diego, and an innovative program for inmates at Donovan State Prison.  An author of three books about lessons learned from his entrepreneurial journey, he writes a weekly column for the San Diego Union Tribune.  Neil holds a BA from Tufts University, a Master of the Arts, Photo Journalism from University of Missouri, a Master of the Arts, Cinema from New York University, a Fellowship with the American Film Institute, and a Certificate of Entrepreurship from Babson College.

He is a frequent featured speaker throughout Southern California and beyond, and has won multiple technology and entrepreneurship awards.


Beth Crocker

Chief Financial Officer


Finance Leadership & Business Partnership

Beth Crocker has spent more than two decades leading corporate finance teams in Silicon Valley.  She started her own consulting practice in 2016, providing fractional CFO services and M&A expertise to the public companies, board of directors, private equity firms and start-ups.  . She most recently served as CFO for, an international video streaming service provider. She also provided M&A diligence and integration services to a $3B international retailer, along with a $15B public Real Estate Investment Trust (REIT).  Prior to starting her own business, Beth was Sr. Vice President, Finance for Rovi Corporation (now TiVo), a global leader in entertainment technology. She has served in a variety of finance roles over the past 25 years, working for technology companies including IBM and McAfee. She has also taken two companies public, and completed over 30 M&A transactions, project managing the due diligence process, deal negotiation and post-deal integration.  Beth also volunteers her time for several non-profit boards, previously acting as CFO for the Solana Beach Schools Foundation, and leading the Finance Committee for the Academy of Integrated Health & Medicine.  In her abundant spare time, she is also a viral blogger, key-note speaker, passionate advocate for gender equality, coffee drinker and world traveler.


Ian Rose

Advisory Board Member (Legal)


As General Counsel at a leading investment management firm, Ian brings nearly 25 years of legal expertise and organizational management to Shadowbox.

Currently, Ian serves as General Counsel for Brandes Investment Partners LP, the largest investment advisory firm in San Diego County with approximately $30BN under asset management.

Beyond his General Counsel role, Ian directs and manages the firm’s day-to-day legal operations and shapes its long-term strategic direction as part of the firm’s Senior Management Team. Specifically, Ian has established expertise overseeing the legal and regulatory affairs of affiliates globally in Asia, Europe and Canada.

Prior to Brandes, Ian served as an Associate Attorney in the Corporate Business Department of Jackson, DeMarco, Tidus & Peckenpaugh. Ian began his legal career as an Associate with Gray, Cary, Ware & Freidenrich (now part of DLA Piper), in the Tax and Trust Group.

Ian earned his JD (Order of the Coif) from the University of California, Los Angeles and a BS in Mechanical Engineering (cum laude) from the University of California, San Diego.


Dr Bruce Sachs

Advisory Board Member (Clinical Care)


Dr. Bruce J. Sachs, MD believes that having a personal relationship with his patients allows him the opportunity to be an effective listener, diagnostician and educator.

Dr. Sachs is passionate in his pursuit of cardiovascular disease stabilization and prevention, early disease detection, and maximizing quality of life. He believes this is best accomplished through a collaborative relationship with my patients. A graduate of UC San Diego, Dr. Sachs received his MD from American University of the Caribbean, then interned and undertook his residency at St. Vincent’s Medical Center of Richmond. He is Board Certified with the American Board of Internal Medicine and has been recognized as a “Best Doctor” in San Diego and Nationally.

He is also Active Staff at Scripps Memorial Hospital in Encinitas, Medical Director at Seacrest Village Retirement Communities, Advisory Staff for the San Diego Alzheimers Association, and an Advisory Member for the Biomedical Research Institutional Review Board.


John J. Moore

Advisory Board Member (Commercial Operations & Sales)


With over 20 years of unique executive experience in Sales Management and Commercial Operations, John specializes in building and scaling sales infrastructure across a variety of companies and products..

Over the last 5 years, John served at Millennium Health in positions of increasing responsibility, most recently holding the position of Vice President of Commercial Operations where he was responsible for 450+ reports across Sales Operations, Customer Service, and Laboratory Assistant Teams.

Prior to Millennium Health, John was Director of Sales Operations with Genoptix Medical Laboratory and Cypress Bioscience where he was responsible for the commercial build out of the sales operations, supporting 100+ person sales forces and internal marketing and brand analytics.

John’s extensive sales and sales leadership experience has been a great asset in understanding the operational needs of commercial organizations. While still in college, John started his sales career selling yellow-page ads door-to-door to businesses in college markets across the country. This experience led him to his first job out of college as a pharmaceutical sales representative where he was promoted to sales trainer and then sales manager. As a sales manager, he built and led the top-performing sales team for consecutive years before moving into his eventual operations roles.

John earned a Bachelor of Science degree in Business Administration from Edinboro University of Pennsylvania.


Daniel Pencak

Advisory Board Member (Finance and Accounting)


Danny has over 15 years of multi-faceted financial leadership in Accounting, Advising, and Infrastructure Development.

Currently the Senior Vice President of Corporate Finance for Millennium Health, Danny has been instrumental in building out finance, accounting, and operational functions that raised over 2BN in capital.

Prior to joining Millennium Health, Danny was a Director with KPMG, LLP on the Healthcare Transaction Services Team, advising strategic and private equity clients on both sell-side and buy-side transactions. With target acquisitions ranging from 10M to 2BN, Danny assisted clients on more than 10BN in executed transactions.

Preceding his advisory experience, Danny worked in public accounting with Katz, Sapper, and Miller in Indianapolis where he earned his Certified Public Accountant license before earning the same in California.

Danny received a Bachelor of Science with Honors in Finance and Accounting from Indiana University’s Kelley School of Business. He also studied Economics of European Integration and Intercultural Communication at the University of Maastricht.


David J Veillon

Advisory Board - Software & Tech


With nearly three decades of experience innovating technology & the web, David specializes in building award-winning Digital Products.

Currently, as the CEO of Idea Builders, David builds functional, elegant websites and apps, ranging from record-breaking e-learning platforms to fully-integrated custom e-commerce and rental portals to world renowned media news sites.

Previously, as Chief Technology Officer for Being Human, David created internet platforms that allowed the public to access the benefits of the explosive growth in the neuroscience community. In the same role with Drum Channel, David engineered online music education technology that enabled clients to receive instruction from world class drummers like Ringo Starr and Neil Peart, the website itself winning Best Drum Website four years in a row.

As Director of Network Services with Guidance Solutions, David supported clients through the entire ideation, design, and implementation process for sites like: The National Football League, Foot Locker, The J. Paul Getty Research and Conservation Institutes, and Mandalay Bay Resort Group. Before that, as Director of Technology and Business Development for Rotor Communications, David innovated new delivery methods for Internet-based, live interactive media, paving the way for the current range of products on the market today.

David began his career in the 1980s building computers and networks before joining Earthlink as their Network Manager, helping to grow the then neighborhood start-up into the third largest ISP in the world. Leveraging that success, he moved into a Network Manager role with Leiner Health Products, at the time, America’s largest manufacturer of vitamins, minerals, and herbal supplements.

David’s pioneering work has been featured in publications ranging from Internet Week to the Los Angeles Times and even BPM Magazine. Over the years, David has acquired 13 certifications and degrees. He even even opened a cutting edge cafe in the heart of Hollywood called Badlanz. It was there that he mixed Art, Technology and Gaming, to create a unique environment that gained Badlanz national attention.


Jack Samatov

Founder and Chief Innovations Officer


Jack Samatov is a pioneering web developer and software engineer with decades of success delivering innovative products while generating a significant IP portfolio.

As an independent consultant, he worked for clients like Avenue A, Razorfish, DNA Studios, Yellowpages.com, and Autobytel. In 2005, he founded Relentless Agency, a full service software development company serving dozens of clients and employing a 40 person development team.  Key Relentless Agency clients included Microsoft, Deluxe, AEG, KTLA, and Paramount Studios.  At Shadowbox, he directly recruits, trains, and manages the outsourced development team producing high value development at low cost.

Earlier in his career, Jack developed the front-end IT team responsible for creating large-scale loan servicing systems for a mortgage corporation. Prototypes of Jack’s multimedia platform invention have been adopted by Fortune 500 clients like Paramount Pictures, NASA, and CNN.